Ayer Moving & Storage has partnered with otherwise competitors to capture market share in the moving market.
Starting last week, PackRat on-site storage containers became available for rent out of Ayer Moving & Storage. PackRat becomes the third moving solution offered by Ayer Moving & Storage after the Central Avenue company’s partnership two years ago with Penske Drive-it Yourself trucks.
“The writing was on the wall a couple years back,” said Ayer Moving & Storage President Karen Strickland Sampson. “Sales slowed in real estate. Residential moves dropped last fall. Definitely, this summer, sales are off,” said Strickland.
But some moves must still happen, she says, “so popple are more apt to say ‘we want to do it oursleves’ and rent (a truck).” She added, “They may also opt to have us do the big stuff and they will do the small boxes. People are very cost-conscious.”
While Strickland serves as president, her brother Phil Strickland is vice president for the company their grandfather Eldon Strickland, Sr. started in 1951. Ayer Moving & Storage is affiliated with Northamerican Van Lines for local and long-distance professional hauling.
For folks looking to clean out a house for an emergency or a pending sale, Ayer Moving & Storage can now help schedule the rental of 12- and 16-foot long PackRat storage containers. The first container was dropped onto the Central Avenue parking lot at Ayer Moving & Storage on July 17th.
PackRat General Manager David Blamy says business is brisk. “A lot of downsizing is helping us; people moving from larger homes to smaller homes,” said Blamy. “People are looking for low-cost solutions.”
So instead of storing items off site or paying a daily rental truck fee, the weatherproof storage box is another option for temporary storage. The storage units can also be loaded onto a Pack Rat truck to move the contents to another location.
Sensing the thrifty mood in clients, Strickland affiliated with Penske trucks for do-it-yourself trucking two years ago. Penske branch rental manager Mandy Jackson said, “It’s a good partnership. It’s definitely not a threat to anyone. We have people calling for help loading and unloading trucks. So now we have a contact we can connect them with at Ayer Moving & Storage.”
The Ayer branch location now rents small 12- and 16-foot Penske box trucks, tractor-trailer sized trucks and car tow dollies.
“We’ll help keep the costs down by loading a Penske truck for our customers who can then drive their load across the country themselves,” Strickland said. “We offer multiple moving solutions in one call.”
Melissa Fetterhoff, Executive Director of the Nashoba Valley Chamber of Commerce, applauded Strickland for embracing the competition and rolling with the times in the moving business. “This economic climate is a great opportunity for business to reevaluate the services they’re providing and to partner with other businesses to provide greater service,” she said.